It's A Blog, Not A Sales Letter
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Article Summary:
The recent spurt of interest in blogging has begun to ignite the hope that
people can make a full-time income from blogging. But blogs are better used
as a medium to support and brand your business than to sell.
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Also available here:
http://ebizwhiz-publishing.com/articles/priyashah20.htm
article20@...
Date: November 2004
blog, blogs, blogging, branding, sales letter, Priya Shah
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It's A Blog, Not A Sales Letter
Copyright ® 2004 Priya Shah
http://www.priyashah.com
The recent spurt of interest in blogging has begun to
ignite the hope that people can make a full-time income
from blogging.
Although there are a few people actually doing this, there
aren't too many business models yet that can support
someone making a full-time income from their blogs.
I believe that blogs should be an important part of any
traffic-generation plan for a website, but don't depend on
the blog itself to do much selling.
Blogs are best viewed as an addition to site content, in
reality, a very simple content management system that helps
you update your site more frequently, so your search engine
listings and traffic increase.
Email campaigns are still the best way to produce sales on
demand and to announce specials and time-limited offers,
because blogs do not yet have the immediacy and reach of
email.
Blogs are not about selling anyway. As an internet marketer
and publisher, I find that blogs can be an excellent tool
to support your main business, to provide value, build
relationships with prospective customers and to build your
personal brand and image.
For corporates and small businesses, blogs can help put a
human face on an otherwise bland business site. In the
corporate world, blogs are being for internal communication
and knowledge management, and for brand building and public
relations campaigns.
Nike's Art of Speed blog is an excellent example of subtle
brand building using blogs.
http://www.gawker.com/artofspeed
As an internet marketer and publisher, here are some ways
you can use blogs to support your business.
1. Write reviews of products in your field
Writing reviews not only allows you to benefit from
improved search engine listings for the product you are
reviewing, but allows you to provide your subscribers
with information that contributes to their purchase
decisions. That makes it an ideal way to earn affiliate
income.
2. Direct traffic to your articles
If you've written an article and published it online, use
your blog to post a teaser, perhaps describing what made
you write that particular article, and then link to it so
you get your readers to also visit your website and check
out your other offerings.
3. Direct traffic to your ezine archives
Post a few paragraphs or the editorial of your ezine or
newsletter issues on your blog and link to the archived
issue on your website so that your readers can read the
rest of the issue there.
4. Talk about what's going on in your life
People buy from those they like and trust. As an online
journal or diary, a blog is the ideal medium to share
details of your holiday, the things that made you laugh (or
not), your own humorous take on life, anything to let your
prospective customers get to know the person behind the
website better.
5. Comment on developments in your industry
A blog is an ideal place to post your personal opinions,
favourable or not, about the developments in your industry.
If you are not happy with someone's customer service, or
have been defrauded, they are also a good way of warning
other potential victims. Becoming a source of industry
information is part of the process of branding yourself as
an expert.
There are many more ways that you can promote yourself,
your products and services using a blog, but the ones above
should get you started for now.
Just remember to use your blog for the purpose it was meant
to be used. To brand, to communicate, to connect.
Leave the selling to your sales letter.
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